Brand Story

Founded in 2021 by Chanaya Gupta, Lazo Store is a clothing brand created to bring together affordability, style, and self-expression for young women. Frustrated by the lack of trendy yet budget-friendly options during her student years, Chanaya set out to build a label that makes chic, trendy, high-quality fashion accessible to all. Lazo Store continues to empower young women to dress confidently and stay on-trend, without stretching their budgets.

Mission

Our goal is to create stylish, high quality apparel that bridges the gap between trends and affordability — making fashion accessible to every young woman who wants to express herself freely

Vision

Our vision is to redefine affordable fashion by becoming the most loved brand for chic, trendy, and budged friendly clothing that inspires confidence in young women everywhere